Bachelor of Science in Tourism Management (BSTM)

Tourism is global. Studying this program opens up endless opportunities for employment and career advancement. We designed the Bachelor of Science in Tourism Management (BSTM) curriculum to provide a deeper understanding of tourism as an activity, the organization and development of the tourism industry, its influence on local and global society, and the impact of contemporary issues on the industry and its stakeholders. It also integrates dynamic changes and strategic development within the industry.

As globalization and technological advancement continue to shape policies, business practices, and consumer behavior in the tourism and hospitality industries, the need to enhance skills becomes increasingly dynamic and professionally compelling.

In response, the Polytechnic University of the Philippines' curricular revision consistently establishes the BS in Tourism Management program to ensure true impact and greater sustainability through long-term engagement with supporting partnerships, thereby equipping students for a future characterized by the VUCA (Volatile, Uncertain, Complex, and Ambiguous) environment. Similarly, the revision pledges to enhance the university's current performance rating as it strives to gain recognition as a National Polytechnic University.

Program Description

The BSTM program integrates the theory and practice of business tourism to produce highly preferred managers and creative entrepreneurs who are globally competitive with their practical and critical skills, strong work values of resilience, ethics, and service – culture (main goal)

This multidisciplinary program prepares students to contribute to fostering a highly competitive and environmentally sustainable tourism industry that focuses on creating inclusive growth. (NTDP 2015-2022, UN-SDGs) (theoretical foundation).

Graduates qualify for a broad range of opportunities encompassing tourism and other allied industries to perform technical, practical, entrepreneurial, and professional tasks relevant to the different pillars of tourism, such as tour and travel operations, transportation, accommodation, food and beverage, events management, entertainment and recreation, research, tourism planning, and development and other allied services. (key features of the program)

Program Learning Outcomes

1. Possess the ability to strategically plan, implement, and monitor tours, sales activities, Meetings, Incentives, Conferences, and Exhibitions (MICE), and other travel related services.

2. Conduct tourism research, tourism planning, and a wide range of tour guiding activities, deliver informative, engaging, and culturally sensitive tours, showcasing in-depth knowledge of destinations.

3. Develop and execute marketing programs, coordinating essential travel services, and leveraging information technology applications.

4. Plan, develop, implement, and evaluate tourism sites and attractions to contribute to sustainable and captivating destinations, enhancing their appeal to diverse travelers.

5. Demonstrate proficiency in preparing and monitoring tourism industry-specific financial transactions and reports.

6. Collaborate with local communities to co-create tourism initiatives that respect and benefit the rich Filipino cultural heritage and engage in community-based tourism projects that empower local residents.

Job Targets

Entry Level

• Travel Account Executive

• Counter Sales Representative

• Travel Information Desk Staff

• Promotions Staff

• Training Staff

• Encoder

• File Clerks

• Group Coordinator

• Operations Employee

• Reservations Agent.

• Customer Service Representative

• Public Relations Personnel

Advance Level

• Corporate Travel Account Officer

• Airline Attendant (In-Flight/Ground)

• Customer Service Representative

• Tour Coordinator

• Reservation Staff

• Tour Planner

• Tour Guide

• Airport Representative

• Liaison Officer

• Ticketing Staff

• Bookkeeping Clerk

• Encoder

• Call Center Agent

• Casino Dealer

• Office Clerk

• Kitchen Asst.

• Museum Guide

• Themed Park Ride Operator

• Hotel Housekeeping Staff

• Cruise Food and Beverage Staff

• Cruise Utility Staff

• Front Office Staff

• Travel Photographer

• Call Center Agents

• Travel Consultant

• Admin Assistant