Bachelor of Arts in Journalism (BAJ)

The success of a program depends on the relevance and responsiveness of the curriculum to the dynamic and evolving nature of the industry, to the needs of the community, and to the development of the nation and of the world. Hence, the importance of reviewing, assessing and improving the curriculum at least every three years.

The use of technology, the dominance of social media, the power of data mining, the challenge on data privacy, the increase of propaganda and disinformation, and the continuing threat to freedom and democracy are the many reasons to strengthen the media and the practice of responsible journalism. The academe’s role is to provide a learning environment with a relevant curriculum responsive to the national and global issues facing the society.

The need for the continuing development of the curriculum contributes to the vision of the Polytechnic University of the Philippines in becoming The National Polytechnic University.

Program Description

The Bachelor of Arts in Journalism covers principles, frameworks, techniques and approaches in media reporting delivered through relevant programs, policies and services aimed to produce responsible and ethical media and journalism professionals responsive to national and global challenges; committed to sustainable development; demonstrating critical, creative, innovative and participative lens and actions towards a just, humane and inclusive society.

Program Learning Outcomes

1. Illustrate the ability to think beyond surface information and utilize knowledge for wisdom and public discernment;

2. Demonstrate communication approaches and models for strategic media management, crisis communication, and transcending storytelling;

3. Engage in relevant community work and policies for advancing social change and development.

4. Design approaches in the use of technology for self-growth, industry development, and nation- building;

5. Produce a scholarly work that would add to the body of knowledge on journalism;

6. Exemplify excellence and leadership by adhering to media’s role in democracy;

7. Adhere to the responsibility and ethics in media reporting, and integrity and accountability in the media industry;

8. Participate actively in various work environments with respect to people and culture; and

9. Support national, regional and local development plans.

Job Targets

Entry Level

• Reporters and writers for various platforms (print, broadcast, multimedia, digital, online) Visual journalists

(photo, video and graphics)

• Proofreaders

• Editorial assistants

• Media researchers

• Copy writers

• Information officers

Advanced Level

• News analysts and commentators

• Social media specialists

• Journalism educators

• Editors and producers for various media (print, broadcast, multimedia, digital, online) Desk/ Managing Editors

• News websites application developers

• Publishers